Incremental Reach
Reach prospects beyond your existing acquisition activities. We focus on additional product discovery and purchase intent—not simply intercepting customers already searching for your brand.
Performance Customer Acquisition
Turn Product Interest Into Customers.
We connect high-intent prospects with products they are actively interested in—and send them directly to your website. No unnecessary intermediate funnels. No diluted brand experience. Just measurable customer acquisition.
Direct to Your Website
Brand-Safe
Performance-Based
Measurable
01The opportunity
More traffic isn't the goal. More qualified customers are.
Brands already invest heavily in awareness, search, social media and performance marketing.
The challenge is reaching additional prospects at the moment when product interest turns into purchase intent. We focus on that gap.
Instead of building another layer between your brand and your potential customer, we connect interested prospects directly with your own digital experience.
High-intent prospect
Targeted acquisition
Your website
Customer
02The direct model
Your brand. Your website. Your customer experience.
We believe the best place to convert a prospect is often the brand's own website. Our preferred model eliminates unnecessary intermediate landing pages and directs qualified prospects to approved brand or product pages.
The customer experiences your
Brand
Content
Product
Pricing
Checkout
Customer service
Not ours.
Traditional multi-step funnel
ProspectAdAffiliate landing pageBrand websitePurchase
Our direct model
ProspectTargeted promotionBrand websitePurchase
One less layer. A more direct customer journey. Your brand remains in control.
03Value proposition
Built around incremental growth
Direct Customer Journey
Interested prospects go directly to your approved website or product page, with fewer unnecessary steps between product interest and conversion.
Brand Protection
Your brand remains under your control. Campaigns operate within agreed brand guidelines, traffic sources and promotional rules.
Performance Accountability
Traffic, conversions and commercial outcomes can be tracked, so partnerships are evaluated on actual performance rather than promises.
04 — Process
From product opportunity to measurable performance
01
Understand
We identify the products, markets, audiences, commercial objectives and brand requirements.
02
Target
We identify relevant audiences and high-intent opportunities using approved acquisition channels.
03
Connect
Interested prospects are directed to approved pages on your website.
04
Measure & Optimize
Agreed tracking and attribution let campaigns be evaluated and continuously optimized.
Simple principle: create incremental demand, direct it to the brand, measure the result.
05Brand safety
Performance without compromising your brand.
Your reputation matters more than a short-term conversion. Our partnerships are built around transparent acquisition practices and clearly agreed promotional guidelines.
Approved Traffic Sources
Campaign channels can be agreed with each partner.
Transparent Promotion
No hidden or intentionally misleading acquisition methods.
Brand Guidelines
Creative and messaging follow agreed brand requirements.
No Unauthorized Brand Bidding
Trademark and branded search policies are respected.
Direct Brand Experience
Prospects arrive at the brand's approved digital destination.
Clear Attribution
Performance is tracked through agreed technology and partnership platforms.
Your brand equity is an asset. Our job is to expand your reach, not compromise it.
06Why partner with us
A different approach to performance partnerships
Traditional advertising
Our performance model
Upfront media investment
Performance-oriented economics
Traffic focused
Commercial outcomes focused
Multiple conversion layers
Direct-to-brand journey
Agency controls experience
Brand controls experience
Campaign activity
Measurable customer acquisition
07Partnership fit
Designed for brands with products worth discovering
We are interested in partnerships with brands that combine strong products with a compelling customer proposition.
Consumer products01
Sports & Outdoor02
Home & Living03
Lifestyle04
Technology05
Personal Care06
Specialist / Premium Products07
We selectively evaluate partnerships based on product-market fit, audience potential and the ability to create incremental demand.
08Measurement
If it can't be measured, it can't be improved.
We align tracking and attribution with each partner, creating a practical framework for evaluating traffic quality, conversion and commercial contribution.
Qualified Visits
Conversion Rate
Customer Acquisition
Revenue Generated
CPA / CAC
ROAS where applicable
Partner Performance / Case Studies
Verified partner results will be published here when approved and available. No placeholder claims, invented figures or fabricated endorsements.
Ed Naberhuis
09About
Ed Naberhuis
Founder & Performance Acquisition Partner
I bring extensive international experience in sales, business development and building commercial partnerships across multiple industries and markets.
Today, I apply that experience to performance-driven customer acquisition — connecting high-intent prospects directly with brands and products that match their needs.
My approach is simple: find the right audience, create genuine interest, connect them directly with the brand, and measure the result.
Direct. Transparent. Brand-safe. Performance-driven.
Commercial strategy
Market development
Partnership building
Measured execution
Explore a partnership
Could we create incremental demand for your brand?
We're interested in working with brands that value measurable growth, transparent partnerships and control of their customer experience. Let's explore whether your products, audience and commercial objectives align with our model.